Sportsbook Marketing Specialist

Expira em: 24 dias

Betting Connections

With more than 20 professionals Betting Connections Recruitment Solutions is Malta’s largest iGaming recruitment specialist. Our team of highly skilled recruitment and career consultants are dedicated to providing the best and most personalised service in the industry. We pride ourselves on our ability to fully understand the needs of both our clients and candidates alike, which we achieve through developing long term relationships and our extensive knowledge of both the iGaming industry and recruitment!

Nº de Vagas: 6-10 vagas

Tipo: Full-time

Salário(por ano): DOE

Setor: Outros Serviços

Função: Marketing

Região: Gibraltar

This role is responsible for working with the Sportsbook and CRM team on creation, implementation and evaluation of all main sportsbook marketing activity, with the aim of maximising the value of sportsbook players across multiple products and platforms.

Key responsibilities:

  • Work with the Sportsbook team to create and implement the main promotional plan and CRM schedule for all active customers at our new sportsbook brand, covering both low level and VIP player needs, on multiple platforms
  • Implement the main sportsbook promotional plan, as well as adhoc marketing campaigns to target sportsbook players throughout their player lifecycle, including:
  • Creation of brief for the creation of all marketing assets needed
  • Coordinate the builds of marketing materials – in-play and offline – ensuring a high level of QA is adhered to
  • Coordinate the creation, testing and QA of all sportsbook bonus and campaign builds – ensuring a high level of QA is adhered to
  • Coordination and review of contact lists, checking the accuracy of the data and the segmentation of lists
  • Creation of target audiences and campaigns through our CRM and marketing tools
  • Monitoring of promotion performance and engagement (whilst promo is running).
  • Gain expert knowledge on the sportsbook CMS system and any other sports-related systems
  • Work on the creation and implementation of all Sportsbook lifecycle flows, with a view of maximising the value of our players and continually optimising our offering
  • Gain a deep understanding of our main CRM Tool (Optimove) and how it can be used to its full potential
  • Periodic reporting of campaigns Vs benchmarks (eg, email subject lines, click through rates from CTAs)
  • Work on the implementation of on A-B test and Optimisation plan with a view to improving email KPIs and response rates
  • Work with Analytics to create post-campaign analysis and review success factors and opportunities for optimisation
  • Based on campaign analysis, recommend new and innovative ways of optimising future promotions and CRM strategy, tailored to different customer requirements, with an aim of increasing the lifetime value of Mansion Group casino players
  • Carry out regular competitor analysis reviewing promotions and bonus offering in our main markets, as well as user experience and marketing communications

The Person:

  • Educated to degree level in at least one of the following disciplines: Marketing, Business, Mathematics or related field
  • Online Sportsbook experience
  • Enthusiasm and passion for sports
  • Experience of working in an Email Marketing team
  • Excellent interpersonal and communication skills
  • Excellent organisation and prioritisation skills
  • Excellent attention to detail
  • Strong Team player
  • Good understanding of HTML and all Microsoft office applications
  • Strong analytical skills
  • Problem-solving with a “can do” attitude
  • Pro-active and enthusiastic to learn

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