Sportsbook Marketing Manager

  • Full-time
  • 21-30 vagas
  • Expira em 23 dias
  • competitive
  • Full-time
  • 21-30 vagas
  • Expira em 23 dias
  • competitive
  • Malta
  • Outros Serviços, Marketing Digital

Betting Connections

With more than 20 professionals Betting Connections Recruitment Solutions is Malta’s largest iGaming recruitment specialist. Our team of highly skilled recruitment and career consultants are dedicated to providing the best and most personalised service in the industry. We pride ourselves on our ability to fully understand the needs of both our clients and candidates alike, which we achieve through developing long term relationships and our extensive knowledge of both the iGaming industry and recruitment!

O que procura nos candidatos

Marketing Manager: Sportsbook

 

Our client, a leader within the Crypto space is looking for an experienced Marketing Manager or Director-level marketer to cross-sell their existing casino player base into sports betting, develop & maintain a content strategy for acquiring and maintaining new customers.

 


 

Core Competencies

Ideal candidates will have proficiencies in the following:

• Articulate in both written and spoken word, can draft content and communicate clearly

• Self-sufficient with landing page platforms such as Unbounce

• Comfortable using Slack, Trello, and other task management / internal communications tools

• Personable, and displays strong leadership skills, capable of managing others

• Knowledgeable using common marketing analytics platforms, uses data to inform decisions

• Organized and competent in spreadsheeting – creating, digesting, and presenting reports

• Familiarity and self-sufficient using non-enterprise Email / CRM / Automation platforms

• Basic design skills, can use tools like Canva or Bannersnack to create assets in a time-crunch

• Capable of creating campaign briefs to articulate vision and execute cross-team campaigns

Que funções irão desempenhar

Core Responsibilities

• Identify customer segments of opportunity to market in our existing database and for

prospecting campaigns

• Lead customer acquisition campaigns by identifying platforms, channels, and targets for media

buying and partnership outreach

• Champion sportsbook-related product improvements

• Build campaign strategy around key in-market events for popular teams and leagues, and

create/direct engaging content and compelling competitions to acquire and retain sports

bettors

• Negotiate promotions with our sportsbook provider to offer compelling incentives that pull

existing players from our competitors

 

Primary Metrics

• Sportsbook Revenue / GGR

• Sportsbook Daily Average Wagered

• Active Players

• Recurring Deposits / Average Deposits Per Player

• New Customers Acquired

• Social Engagement

Quais os benefícios oferecidos

to be discussed

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