Sports CRM Executive – Brazil

  • Full-time
  • 1-5 vagas
  • Expira em 4 dias
  • Great Benefits
  • Full-time
  • 1-5 vagas
  • Expira em 4 dias
  • Great Benefits
  • Lisboa
  • Outros Serviços, Engenharia Informatica

Betway Group

Creating experiences that bring our customers closer to the action Provider of First Class Entertainment We create opportunities to entertain people globally across a multitude of products and digital channels. Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo, esports and poker. Our primary focus is customer satisfaction. We want our customers to enjoy a thrilling and informed betting experience that’s tailored to them, to help get them closer to the action.

The Department
The Sports CRM Department is responsible for optimising every stage of the Betway Sports customer lifecycle.

Purpose of Job
The CRM Executive is responsible for executing the CRM Strategy to increase customer lifetime value across the Betway Sports product. The role will be responsible for helping to grow the CRM programme across the Brazilian market, across all stages of the customer lifecycle. It will also involve collaborating cross functionally with Trading, Country Management, Acquisition, Product, Creative and Technology teams as part of an aligned regional strategy. This role revolves around the of use technology and data to improve the effectiveness of CRM campaigns.

Key Responsibilities & Accountabilities

  • Meeting customer requirements across the Brazilian Sports CRM product
  • Measuring, reporting and optimising all CRM activities within the Brazilian Sports market
  • Create and manage both the event/sport focussed and lifecycle CRM calendars
  • Ensure all promotions and communications are aligned to business value
  • Implement personalisation strategies based on a data driven approach
  • Troubleshooting of issues working closely with the customer support team
  • Liaising with other key stakeholders across the Betway Brazilian team, such as Country Management

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
You will have:
  • Passion and extensive knowledge of sports and betting
  • Fluent in English both written and verbal
  • Strong numerical skills
  • Experience creating and delivering promotional campaigns that increase revenue and improve customer retention
  • Ability to analyse large amounts of data quickly and accurately
It would be a bonus if you also had:
  • Fluent in Brazilian Portuguese language
  • Previous experience working in the Sports Betting industry
  • Previous experience working with Salesforce Marketing Cloud

Great Benefits
We create opportunities to entertain people globally across a multitude of products and digital channels. Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo, esports and poker. Our primary focus is customer satisfaction.

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