Real-Time Marketing Coordinator​

Expira em: 11 dias

Betting Connections

With more than 20 professionals Betting Connections Recruitment Solutions is Malta’s largest iGaming recruitment specialist. Our team of highly skilled recruitment and career consultants are dedicated to providing the best and most personalised service in the industry. We pride ourselves on our ability to fully understand the needs of both our clients and candidates alike, which we achieve through developing long term relationships and our extensive knowledge of both the iGaming industry and recruitment!

Nº de Vagas: 6-10 vagas

Tipo: Full-time

Salário(por ano): DOE

Setor: Outros Serviços

Função: Marketing

Região: Gibraltar

Company Vision:

To be the leading global provider of comprehensive online gaming services you can trust.

Team Vision:

To Retain, Grow and Reactivate profitable players by providing relevant, responsive and valuable communication and adapting Product, Price, Placement and Promotion to meet the different needs of our player segments.
Reporting to the CRM Manager.

The position:

To be responsible for creating a compelling Real Time Marketing strategy to increase player engagement and player value within the active player base, across multiple platforms, VIP levels and territories.

  • Become the focal point in the CRM team for all creation and implementation of real-time multi product marketing campaigns
  • Working with the Product and Development teams on the implementation of a new Real Time Marketing tool across the company
  • Responsible for the implementation and creation of all real time marketing campaigns across the business
  • Working with Analytics to understand customer behaviours and highlight the specific events in a player’s journey that we should target through the real time approach
  • Working with the Casino team to build specific real time offers for player, focusing on increasing player value and engagement
  • Working with CRM team to implement the events-based marketing in parallel to any promotional marketing
  • (eg promotional pop ups, scratchcards, etc) and offline marketing (eg emails and SMS’s)
  • Develop and maintain a strong relationship with the external RTM tool and be the focal point for any escalations
  • Working closely with Marketing Communications to create exciting and compelling messages
  • Ensure all communications meet quality standards and adhere to both Legislation and Brand Guidelines
  • Carry out regular monitoring of all real-time communications to measure this marketing function and its effectiveness
  • Set up an A-B test plan in order to review approach, offers and monitor the user experience for continuous optimisation
  • Ongoing QA and competitor reviews to continually enhance and develop our real time offering
  • Review Key Performance Indicators on a weekly/monthly basis and be able to present to the business
  • To continually investigate new ways of using data for our real time events-triggered approach

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