With more than 20 professionals Betting Connections Recruitment Solutions is Malta’s largest iGaming recruitment specialist. Our team of highly skilled recruitment and career consultants are dedicated to providing the best and most personalised service in the industry. We pride ourselves on our ability to fully understand the needs of both our clients and candidates alike, which we achieve through developing long term relationships and our extensive knowledge of both the iGaming industry and recruitment!
As Programmatic Media Specialist, you will be responsible for the day-to-day management, performance and optimisation of programmatic ad campaigns. You will set-up, maintain and optimise programmatic advertising within the ad server and DSP. You will also lead the core functions of programmatic advertising revenue generation including A/B testing, optimisation and private marketplace relationships.
Requirements:
2+ years of experience in a Programmatic position or similar experience required
Experience working on programmatic media, and a proven record of success in optimising programmatic campaigns across various DSPs;
Good understanding of working with an ad-server preferably Google’s Campaign Manager
Experience with Adform, Google DV360 and Google AdX would be considered an asset
Excellent knowledge of MS Excel
Strong analytical and numeric skills, problem solving and attention to detail
Ability to communicate and present analysis and results effectively
Must be able to work under pressure and meet expected company deadlines
Be comfortable in a fast paced and international environment
Responsibilities:
Managing programmatic prospecting and retargeting campaigns in order to reach our KPI’s, including strong ROI, by acquiring qualified audiences
Measuring and reporting performance of digital marketing campaigns and assessing against agreed goals
Ensuring strong view ability, unique reach, and providing business insights through proactive optimisation, A/B testing, and audience targeting
Understanding funnel conversion rates, identifying channel effectiveness and distributing budget accordingly
Being responsible to manage the relationships with any third-party DSPs via self-service
Maintaining strong working relationships with our Sales, Product, SEO and Business Intelligence teams to synchronise our efforts, encouraging innovation and continuous improvement
Assisting with technical implementation, such as, trafficking and pixel set up
to be discussed