PERFORMANCE MARKETING SPECIALIST - Cascais, Portugal

  • Full-time
  • 21-30 vagas
  • Expira em 2 dias
  • competitive
  • Full-time
  • 21-30 vagas
  • Expira em 2 dias
  • competitive
  • Lisboa
  • Outros Serviços, Marketing Digital

SpotOn Connections

SpotOn Connections Recruitment Solutions was created to focus on the Finance, Legal, Technical, and Multilingual sectors in Europe, delivering a premium recruitment service to all our clients and candidates alike. Due to popular demand for our consultancy, we have now branched into other industries. Our consultants come from a recruitment background, specialising in specific industries and services, thus allowing us a better understanding of our clients' needs. We provide a no risk service to our clients and an individually tailored service to suit our candidates.

O que procura nos candidatos

PERFORMANCE MARKETING SPECIALIST - Cascais, Portugal


 


About the role


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Requirements



Proven SEM experience and success managing PPC campaigns within an international scope

Knowledge of standard and current SEO practices

Strong interest and passionate about digital marketing and the internet space 

Strong analytical skills and data-driven thinking with solid knowledge of analytics and reporting tools (e.g Google Analytics, etc.) ability to derive actionable conclusions from large data sets

Strategic thinker willing to roll up sleeves and execute strategies

Excellent communication and presentation skills in English

Hunger to learn and grow as a professional every day

A self-starting attitude – ability to work independently and take initiatives

Que funções irão desempenhar

Responsibilities


 



The Performance Marketing Specialist is responsible for planning, developing, implementing and managing all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. You will also ensure that content is search-engine friendly and optimized to increase our company’s profitability.

Execute all Pay Per Click campaigns, including Google AdWords, Facebook, Remarketing, Instagram, etc.

Manage overall strategies of the campaigns including bidding, audiences, keywords, lead acquisition strategy…

Perform SEO research (Analyze keywords, web traffic, and market trends) and identifying effective content and keywords

Setting up and optimizing Google Analytics goals and tracking/conversion pixels

Implement best SEO practices and techniques 

Measuring and reporting on the performance of all campaigns

Identify key traffic acquisition KPIs and metrics

Identify trends and insights, optimize spend and performance based on this and campaign results to drive growth and achieve goals

Performing A/B testing & ROI optimization

Monitor and look for ways to improve performance and introduce new effective ideas

Establish and update budgets caps. Ensure accounts are pacing properly based on pre-determined spend

Ensure deliverables are met on time and on budget

Understand and analyze user behavior, and create messaging that best matches user intent

Monitor industry changes and translate those into actionable recommendations


Quais os benefícios oferecidos

to be discussed

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