Marketing Manager

Expira em: 5 dias

SpotOn Connections

SpotOn Connections Recruitment Solutions was created to focus on the Finance, Legal, Technical, and Multilingual sectors in Europe, delivering a premium recruitment service to all our clients and candidates alike. Due to popular demand for our consultancy, we have now branched into other industries. Our consultants come from a recruitment background, specialising in specific industries and services, thus allowing us a better understanding of our clients' needs. We provide a no risk service to our clients and an individually tailored service to suit our candidates.

Nº de Vagas: 6-10 vagas

Tipo: Full-time

Salário(por ano): Negotiable

Setor: Outros Serviços

Função: Marketing

Região: Malta

Main Responsibilities:

  • Accountable for developing medium and long term marketing plans to promote the company across direct, indirect and Social Media channels to attract inbound and outbound passenger;
  • Accountable for developing and managing the Marketing and Social Media channels in-line with the company’s strategic objectives and corporate plan;
  • Accountable for developing and implementing Marketing plans for medium and long term which are in line with the company’s strategy.
  • Accountable for developing and implementing Social Media plans for medium and long term which are in line with the company’s strategy.
  • Accountable to work closely with the CRM specialist to prepare and coordinate marketing and social media initiatives to ensure conformity and a consistent service.
  • Accountable to work with the Head of the Digital Hub & Marketing to develop the medium and long term roadmap to ensure market conformity of the company Marketing and Social Media strategies.


  • Accountable for developing, implementing and managing the Marketing and Social Media plans across all channels;
  • Accountable for developing and mentoring the Marketing and Social Media team;
  • Accountable for delivering the Marketing and Social Media plans within the agreed budget while achieving the agreed performance targets.


  • Accountable for developing Marketing plans for both offline and online channels;
  • Accountable for developing plans for all existing Social Media channels;
  • Accountable for researching opportunities in emerging Social Media channels;
  • Accountable for the company’s relationships with any external partners ensuring that relationships are developed and maintained with the key players in the market;
  • Responsible for the continuous development of the Marketing plans in line with the company’s requirements;
  • Responsible for identifying new innovative Marketing channels, testing and implementing plans in such channels;
  • Accountable for ensuring that offline, online and social media marketing materials adhere to the brand guidelines;
  • Responsible for brainstorming and developing ideas and concepts for integrated Marketing plans;
  • Responsible for liaising with external partners to ensure the successful execution of  Marketing plans and to increase brand awareness;
  • Accountable for coordinating together with the CRM Specialist the Social Media listening channels either in-house or outsourced as required by the company;
  • Responsible for analysing data to determine campaigns effectiveness across all channels;
  • Accountable for keeping the management informed of the performance and effectiveness of the Marketing channels and plans, through regular reporting and analysis of performance.


  • Participate and contribute to cross-functional teams as required and/or where marketing and social media can contribute;
  • Consult with employees throughout the organisation to ensure that the marketing and social media plans continue to develop and meet the needs of the organisation.


  • Keeps well informed and up to date on developments in Marketing and Social Media particularly for the travel markets, through reading, training and participating in professional or industry bodies;
  • Development of skills directly related in the use of new and emerging Marketing and Social Media techniques and tools;
  • Makes sure he/she is ahead of the game and can lead the company to a best in class Marketing and Social Media strategy.


  • Demonstrable ability to manage the Marketing and Social Media channels at a strategic level, including the ability to set priorities, goals and objectives and to achieve these within budgetary, time and resource constraints;
  • A recognisable qualification preferably a Bachelor’s degree in Marketing or equivalent;
  • Thorough understanding of Marketing elements, including offline and online marketing as well as a clear understanding of the main Social Media channels;
  • A minimum of 3 years’ experience in, preferably, airline or industry related Marketing and/or Social Media role with similar managerial accountabilities and responsibilities.
  • Demonstrable, good analytical capabilities with the skill to draw appropriate conclusions and present these to non-experts; able to use modelling, analysis and presentation tools to a proficient level;
  • Demonstrable good independent judgement with the ability to set priorities and make appropriate decisions;
  • Able to work closely with all internal and external stakeholders, building rapport and long term relationships, and puts sustained efforts into building influential relationships outside the organisation;
  • Demonstrable ability to communicate and work effectively and professionally with people up to Chief Office both in person and in writing;
  • Flexible attitude;
  • The willingness and attitude to succeed;
  • A positive attitude and not accepting to lose;
  • Ability to work in in several cultures simultaneously and adapt to get the best out of people;
  • Clear team player;
  • Fluent in English and preferably in 1 or more additional European languages;

The chosen candidate will be expected to work flexible hours in order to meet accountabilities and attend to meetings after office hours. This person will also be required to travel on company business, sometimes at short notice.

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