O que procura nos candidatos

Our client is a very reputable iGaming company in Malta and are looking for a Head of CRM to join their team in Malta.

Requirements

Fluent in English both written and spoken and if you speak an additional language this would be considered a plus

Minimum 5+ years experience in CRM overall

Minimum 2+ years experience in team management within online gaming.

Highly numerate and commercially aware with a keen interest in the casino & sportsbook player journey

Experience with marketing automation including campaign creation, database management, integration and end-to-end reporting.

Que funções irão desempenhar

Responsibilities:

Lead the CRM team in their retention & reactivation activities

Monitor & evaluate targeted and segmented CRM campaigns – measure ROI, prioritise resources and control cost

Maximize lifetime value, improve conversion and churn prevention

Oversee the build and optimization of lifecycle marketing campaigns to increase customer engagement, retention, and lifetime value.

Focus CRM programs on automated, trigger-based, dynamically personalised messages

Oversee all batch and blast communications for all lines of business

Be the in-house expert on utilisation of our CRM tools

Develop a comprehensive testing program to optimise open rates and conversion KPIs

Formulate strategies & visions for each of the CRM areas

Work closely with country teams to maximise market localisation

Ensure the CRM systems used are meeting company needs to the best of their ability

Conduct market research to follow trends within gaming industry

Leading the recruitment, retention, and professional development of the CRM team while continuously refining the training process and materials for new hires

Providing growth mapping, goal setting, and conducting quarterly performance reviews

Coaching direct reports on data driven approach and being results oriented

Quais os benefícios oferecidos

to be discussed