Head of CRM

  • Full-time
  • 1-5 vagas
  • Expira em 17 dias
  • competitive
  • Full-time
  • 1-5 vagas
  • Expira em 17 dias
  • competitive
  • Malta
  • Outros Serviços, Marketing

Betting Connections

With more than 20 professionals Betting Connections Recruitment Solutions is Malta’s largest iGaming recruitment specialist. Our team of highly skilled recruitment and career consultants are dedicated to providing the best and most personalised service in the industry. We pride ourselves on our ability to fully understand the needs of both our clients and candidates alike, which we achieve through developing long term relationships and our extensive knowledge of both the iGaming industry and recruitment!

O que procura nos candidatos




Requirements:


Nothing can replace our passion for what we do. Therefore, the perfect candidate likes and knows his/her way around betting business, marketing and technology

Practical experience in results-oriented communication with clients and knowledge of best practices in the optimization and personalization of content, offers and channels

Experience with advanced Marketing Automation tools such as Optimove and other tools relevant to CRM activities is highly desirable

Practical knowledge of communication touchpoints (e.g. PM, mailing, SMS, push)

Very good knowledge of .xls

An interest in and knowledge of sports betting and its dynamics is highly desirable

At least 4 years of professional experience in a strategic CRM position

Excellent communication and collaboration skills

Very good analytical, organizational and prioritization skills

 

What’s on offer:


Long-term career opportunity in a big Gaming Group

Working on international projects with the best experts from the industry

A comfortable office with relaxing chill rooms

Private medical insurance

Subsidized training courses, conferences and events

Access to Referral Bonus Programme 

Employee Engagement and Charity Campaigns throughout the year  

 

Que funções irão desempenhar

Responsibilities:


Determining the development strategy of the department

Keeping / reactivating players through open (global) and closed (segmented) tactical actions

Responsibility for acquisition bonuses (welcome packages)

Automation of CRM activities along with loyalty bonuses and various variants of the customer path

Supervision over the planning and execution of the above and their optimization

Campaign performance analysis, reporting the effectiveness of CRM activities to CMO

Managing a team of several people

Responsibility for the forecast and budget execution

Establishing, maintaining and developing partnerships with suppliers of tools and products

Close cooperation with other departments (mainly technology and product) in the field of tool integration and the introduction of new services, products and functionalities

Strengthening acquisitions and conversions by building an appropriate customer path

Advice on CRM activities on foreign markets

Quais os benefícios oferecidos

to be discussed

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