O que procura nos candidatos
English Speaking Content Writer - Malta
We are looking for a creative individual, with passion for creating content pieces to engage with international audiences, through powerful, personalized copy that is not only fresh and unique but also fitting the brand tone. Our client have a multi-brand strategy with 5 different online casinos; therefore, the candidate must be dynamic and eclectic enough to accommodate specific approaches for each of our brands across all our marketing channels. Aside from copy skills, this person must be positive-minded, serious but also seriously friendly and not afraid of a good challenge. Since a member of the Marketing Team, it’s important to share the same vision in achieving our ultimate goals, playing the part in our strategy to optimize the acquisition and retention of players, through engaging copy writing.
The channels you get to play with:
Campaign Website banners, landing pages, Blogs
Website general information pages
Emails, SMS, Inbox messages, Push Notifications, Onsite Pop-ups
Affiliate Banners & Newsletters
Social Media: Facebook, Instagram, LinkedIn
Candidate skills and experience:
Strong written communication.
English as a first language, or at least up to native standard both oral and written.
Highly creative but also detail focused.
A good grasp of marketing communication approaches.
Driven to achieve goals and striving to make a mark.
Organized and able to keep focus and structure and hit all deadlines.
High sense of responsibility, organization and adaptability to multi-task and hit all deadlines.
Proficient in Microsoft office suit, (word, excel), Google Drive tools.
Willing to work in a team-work environment, following the MKT direction and sync with the Design team to convey the right message in all formats.
Passionate for the iGaming industry.
Experience in Online Casino content or any form of Igaming reviews is a plus.
Que funções irão desempenhar
A sneak peek of your core tasks:
Write top notch content including but not limited to:
Marketing Calendar Campaigns
- Generate original content able to convey the message intended within the ad hoc marketing campaigns strategy, considering our 5 casinos brand identities, audience demographics and industry best practices.
Marketing Automated Campaigns
- Produce clever, engaging copy specifically designed for players throughout the different journeys from the moment they register until becoming a long-time loyal customer.
- Create online and offline copy material representing the brands’ identities and statements.
- Create gaming content accommodating SEO direction and goals, such as casino categories and game reviews.
- Create content pieces for acquisition purposes such as press-releases, social media, ads and publicity formats.
Quais os benefícios oferecidos
to be discussed