Email Marketing Manager

Expira em: 6 dias

Betting Connections

With more than 20 professionals Betting Connections Recruitment Solutions is Malta’s largest iGaming recruitment specialist. Our team of highly skilled recruitment and career consultants are dedicated to providing the best and most personalised service in the industry. We pride ourselves on our ability to fully understand the needs of both our clients and candidates alike, which we achieve through developing long term relationships and our extensive knowledge of both the iGaming industry and recruitment!

Nº de Vagas: 6-10 vagas

Tipo: Full-time

Salário(por ano): DOE

Setor: Outros Serviços

Função: Marketing

Região: Malta

The aim of this role is to oversee, improve and develop the email marketing strategy and performance. Working in conjunction with the Business, SEO and Content departments to help create the overall email marketing strategy and execute on it. This will include creating both overall product road maps for the email marketing channel, as well as performing successful deployment of email send outs, in multiple markets in accordance with both long term and day to day email marketing roadmaps and visions.

As one of the biggest and quickest growing affiliates brands in the industry we are looking for a person that could continuously develop our product performance, looking for all possible gains and improved output across on our already strong brand platform. This is an excellent opportunity to be working with one of our most important areas for a fast growing company in a creative and dynamic environment.

What you'll be doing :

  • Develop and communicate company email marketing strategy to operational management and content teams.
  • Create week and month long channel roadmaps for send outs.
  • Liaise with Sales team to coordinate key partner/accounts email send outs.
  • Improve our existing email marketing performance, execution, tools, process and suites
  • Apply your project management skills through the full product lifecycle of email send
  • out; including idea generation, requirements elicitation and definition, implementation and performance analysis.
  • Work closely with content management team to create great copy for campaigns.
  • Work with Sales, Design & technical teams to help define and improve the performance.
  • Build comprehensive launch plans and carry out post-launch assessment.
  • Engage with stakeholders to fully understand their needs.
  • Working closely with the SEM, SEO and Business Intel and Account Management team to optimise email send out and partner performance.

Who you are :

  • 1-3 years of experience directly working in Email marketing / CRM or similar.
  • Basic Web Development knowledge.
  • Strong Project Management skills.
  • Proven track record in either email marketing or CRM, preferably within iGaming.
  • Experience with email marketing tools/ suites and programs.
  • High level in spoken and written English language.
  • Very strong commercial drive and hands on approach.
  • Experience within iGaming highly preferred.
  • Background in performance marketing preferential.

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