CRM Manager (Spanish speaking)

  • Full-time
  • 21-30 vagas
  • Expira em 25 dias
  • competitive
  • Full-time
  • 21-30 vagas
  • Expira em 25 dias
  • competitive
  • Malta
  • Outros Serviços, Marketing Digital

Betting Connections

With more than 20 professionals Betting Connections Recruitment Solutions is Malta’s largest iGaming recruitment specialist. Our team of highly skilled recruitment and career consultants are dedicated to providing the best and most personalised service in the industry. We pride ourselves on our ability to fully understand the needs of both our clients and candidates alike, which we achieve through developing long term relationships and our extensive knowledge of both the iGaming industry and recruitment!

O que procura nos candidatos

Our client is looking for an experienced CRM Manager with Spanish language to join the established team in Malta. The desired candidate will come with iGaming background and desire to develop their career further in Malta.

 


Requirements:


Degree in some marketing or analytics related field ideally with a gambling, financial services, multi-channel retail, telecommunication, entertainment, or agency background – or comparable experience.

Proven track record of creating and executing segmented end to end customer lifecycle journeys

Computer experience - must be competent (intermediate to advanced) in Microsoft Office.

Experience with CRM or Email marketing software essential (eg. Emailvision/SmartFocus/Silvepop/Salesforce/Adobe)

Proven experience of working with a mass-market customer base and executing a CRM strategy.

Proven track record utlising an enterprise campaign management solution to drive multi-channel, highly segmented CRM initiatives.

Experience in driving measurable revenue growth through customer marketing delivery

Experience with Bingo and/or Casino as a user is a plus

Que funções irão desempenhar

Responsibilities:


Deliver the overall CRM strategy including but not limited to:

Delivery of tactical CRM support programmes to support the annual product and promotional calendar across all channels

Delivery of the CRM support plan to support the rewards and loyalty strategy, and omni-channel proposition

Data lead management of the Customer lifecycle. 

Working alongside team members to automate key journeys across the customer lifecycle ensuring that the relevant metrics are in place to analyse performance against key KPI metrics

Work closely with the analytics team to ensure that all campaigns are effectively measured and evaluated to ensure a constant ‘test, learn & refine’ culture is applied to CRM activity

Measure and report on all key KPI’s both lifecycle: Conversion, Upsell, Cross Sell and Churn, Channel: Delivery, Open & Click rates and Customer: bonus adoption, player days, Average Deposit etc

Work with the Product and Marketing teams to ensure all content and Promotions are captured and supported via CRM in an optimal way and that USP’s are promoted adequitely

Take ownership of the day to day relationships with key external suppliers, ensuring campaigns are delivered on time and to budget. Ownership of and accountability for all creative, copy and messaging to customer base working closely with the brand and performance marketing team to CRM requirements are clearly articulated

Ensure the relevant customer segmentation is applied to all campaigning to ensure customers receive the right messaging and offers at all points of the lifecycle

Always look to introduce new innovative CRM into the business (push notifications, rich media SMS, micro segmentation etc) to take CRM to the next level and differentiate our brand from competitors

Work with Data teams to constantly evaluate the database – identifying bonus abuse, disengaged users, under and over bonused segments and general CRM hygiene

Create a measurement framework and report on campaign performance on a weekly and monthly basis

Ensure that all communications fall within the relevant regulatory and GDPR frameworks at all times

The successful candidate should display strong marketing skills, be enthusiastic and comfortable working both independently and as part of a team

 

Quais os benefícios oferecidos

to be discussed

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