CRM and Content Executive (Japanese speaking)

  • Full-time
  • 21-30 vagas
  • Expira em 18 dias
  • competitive
  • Full-time
  • 21-30 vagas
  • Expira em 18 dias
  • competitive
  • Malta
  • Outros Serviços, Marketing

Betting Connections

With more than 20 professionals Betting Connections Recruitment Solutions is Malta’s largest iGaming recruitment specialist. Our team of highly skilled recruitment and career consultants are dedicated to providing the best and most personalised service in the industry. We pride ourselves on our ability to fully understand the needs of both our clients and candidates alike, which we achieve through developing long term relationships and our extensive knowledge of both the iGaming industry and recruitment!

O que procura nos candidatos


 


Requirements


Experience in copy-writing or digital marketing is beneficial

Excellent written and verbal communication skills are essential

Ability to manage multiple projects simultaneously

1-year experience in the iGaming business is beneficial

Native-level Japanese with excellent command of the written language is mandatory

Strong organisational skills and the ability to be self-sufficient and work in a fast-paced environment

Excellent communication skills to cooperate with other departments

Que funções irão desempenhar

Responsibilities:


As the CRM & Content Executive you would be part of the CRM/OPS team and will work closely together with the CRM Manager in order to deliver quality and unique content across all marketing channels. This role will take full ownership of all content across the brand and the different channels. As the CRM & Content Executive you would also be responsible for the flawless execution of all content initiatives and campaigns.

Ensure that ton of voice and Content strategy is aligned with the strategy defined

Define a content strategy, based on marketing plans, objectives, and targets

Execute the whole campaign process flow, liaising with all the relevant departments to perform all the necessary checks, set up of back office and follow up of promo results.

Create and update templates and procedures for the Customer Retention path, including writing e-mails and setup SMS campaigns.

Compiling reports on CRM stats – Deliverability, Open and Click rates etc

Propose suggestions and optimization based on the campaigns results

Working closely with Customer Support team and RPF team and ensure that your CRM campaigns are shared with them in advance

Regular competitor analysis across all markets and read into industry news to understand trends

Implement testing strategies on an ongoing basis, to ensure that optimization remains at the heart of all communications.

Maintain and own the content management of the site (banners etc)

Work closely with the Casino Manager to produce quality content about our newest games and releases

Conduct regular customer survey to understand better our customers’ opinion

 

Quais os benefícios oferecidos

to be discussed

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