Conversion Optimization Specialist

  • Full-time
  • 21-30 vagas
  • Expira em 25 dias
  • competitive
  • Full-time
  • 21-30 vagas
  • Expira em 25 dias
  • competitive
  • Malta
  • Outros Serviços, Marketing, Marketing Digital

Betting Connections

With more than 20 professionals Betting Connections Recruitment Solutions is Malta’s largest iGaming recruitment specialist. Our team of highly skilled recruitment and career consultants are dedicated to providing the best and most personalised service in the industry. We pride ourselves on our ability to fully understand the needs of both our clients and candidates alike, which we achieve through developing long term relationships and our extensive knowledge of both the iGaming industry and recruitment!

CONVERSION OPTIMIZATION SPECIALIST

 

Our client is looking for a Conversion Optimization Specialist. You will be responsible for managing, testing and implementing conversion points in the marketing funnel. You will be working with the retention and acquisition teams and be responsible for all conversion activities across all channels for our operations.

 

Responsibilities:

Manage key conversion points in the marketing funnel

Planning and owning an ongoing roadmap to optimize onsite user journeys, to improve 1st deposits

Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms

A/B test and continually measure the performance of CTAs

Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path

Optimize our marketing’s conversion paths

Increase conversion rates and drive marketing-qualified leads for our sales team

Perform new customer conversion through research and the use of all communication channels: Call center, SMS, social media, emails, etc.

Optimize the lead-to-customer conversion rate

Increase funnel marketing efficiencies

Continuously address key financial targets by channel as defined by the business in the positions’ KPI’s – such as:

Registrations and conversions in Retail and Online

Bonus spend

Revenue generated by acquisition source/campaign

Set deposit conversion goals to achieve revenue growth

Maintain open communication with all departments on the day-to-day issues

Stay current with trends in conversion marketing and identify new opportunities

Communicate with the retention department regarding upcoming promotions and conversion optimization opportunities

 

Requirements:

Working experience with web analytics, A/B testing, and inbound marketing tactics in iGaming or E-Commerce (Knowledge of the Italian online markets a plus!)

Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads

A good understanding of online tracking technology and segmentation.

Ability to work to daily targets and tight deadlines - Good time-management skills and the ability to multi-task

Great interpersonal and communication skills and the drive to help others in the team

Broad interest in a variety of fields - Broad knowledge of casino and sports betting an asset!

Strong research and analytical skills

Fast learner with enquiring mind

Highly numerate

Critical-thinker and problem-solver

Effective reporting and presentation skills

Driven and results-orientated

Fluent Italian and/or English

A good human being, with an entrepreneurial spirit and personal motivation

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