CONVERSION OPTIMIZATION SPECIALIST
Our client is looking for a Conversion Optimization Specialist. You will be responsible for managing, testing and implementing conversion points in the marketing funnel. You will be working with the retention and acquisition teams and be responsible for all conversion activities across all channels for our operations.
Manage key conversion points in the marketing funnel
Planning and owning an ongoing roadmap to optimize onsite user journeys, to improve 1st deposits
Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
A/B test and continually measure the performance of CTAs
Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
Optimize our marketing’s conversion paths
Increase conversion rates and drive marketing-qualified leads for our sales team
Perform new customer conversion through research and the use of all communication channels: Call center, SMS, social media, emails, etc.
Optimize the lead-to-customer conversion rate
Increase funnel marketing efficiencies
Continuously address key financial targets by channel as defined by the business in the positions’ KPI’s – such as:
Registrations and conversions in Retail and Online
Revenue generated by acquisition source/campaign
Set deposit conversion goals to achieve revenue growth
Maintain open communication with all departments on the day-to-day issues
Stay current with trends in conversion marketing and identify new opportunities
Communicate with the retention department regarding upcoming promotions and conversion optimization opportunities
Working experience with web analytics, A/B testing, and inbound marketing tactics in iGaming or E-Commerce (Knowledge of the Italian online markets a plus!)
Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads
A good understanding of online tracking technology and segmentation.
Ability to work to daily targets and tight deadlines - Good time-management skills and the ability to multi-task
Great interpersonal and communication skills and the drive to help others in the team
Broad interest in a variety of fields - Broad knowledge of casino and sports betting an asset!
Strong research and analytical skills
Fast learner with enquiring mind
Critical-thinker and problem-solver
Effective reporting and presentation skills
Driven and results-orientated
Fluent Italian and/or English
A good human being, with an entrepreneurial spirit and personal motivation