Casino Campaign Coordinator (English native speaking)

  • Full-time
  • 21-30 vagas
  • Expira em 10 dias
  • competitive
  • Full-time
  • 21-30 vagas
  • Expira em 10 dias
  • competitive
  • Malta
  • Outros Serviços, Marketing

Betting Connections

With more than 20 professionals Betting Connections Recruitment Solutions is Malta’s largest iGaming recruitment specialist. Our team of highly skilled recruitment and career consultants are dedicated to providing the best and most personalised service in the industry. We pride ourselves on our ability to fully understand the needs of both our clients and candidates alike, which we achieve through developing long term relationships and our extensive knowledge of both the iGaming industry and recruitment!

O que procura nos candidatos


 

Who are you?



You’re motivated, driven and have experience and a keen interest in digital marketing. You have a sharp eye for detail and aren’t satisfied with anything unless it’s perfect. You have a good understanding of casino campaigns and you want to learn more. You’ve worked in the online gaming industry for a few years and are looking for a step up and a new challenge. If that sounds like you then we want to hear from you.

 

You must:


Have at least 2 years’ experience in a similar role

Have a solid understanding of email marketing

Have a positive and can-do attitude

Be comfortable working under pressure and against tight deadlines

Be comfortable working in a fast paced and every changing industry

Be genuinely interested in the online casino industry

Have an eye for detail and a problem-solving mindset

Must be highly proficient in tools such as Microsoft Excel etc

The role:


Que funções irão desempenhar


Set up and execute send-outs of emails, SMS and other content types in collaboration with the brand and product specific roadmaps in a timely manner.

Preparing and organising segmentation lists to prepare for execution of Email, SMS content.

Working with Content Management Systems to set up site campaigns on desktop and mobile across brands.

Setting up and reporting on A/B tests for Email, SMS send-outs as and when requested.

Creating plans for automated communication cycles based on certain events or triggers to keep players engaged and active.

Test upcoming games and suggest how to promote the games and to whom.

Look at initial performance indications of new releases and suggest how to promote/expose the game moving forward.

Conceptualising creative and compelling promotions and relevant communication plans that will convert, retain and reactivate customers across email, web and mobile.

Constantly evaluating campaigns, taking a “test, learn & optimise” approach to improve campaign efficiency and ROI.

Reporting on monthly campaign performance to line-manager as it relates to the KPIs set - Retention, active customers, Revenue, ROI & overall product performance.

Keep abreast of industry trends and provide competitor analysis where relevant.

Quais os benefícios oferecidos

to be discussed

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