Pull&Bear is a fresh, friendly and youthful brand. It’s also cosmopolitan, international and innovative. Targeted at an audience with a youthful mentality, Pull&Bear reinterprets the latest trends, incorporating the influence of what’s really happening on the streets. This is the brand for those who never stop: young people who are committed to the environment and are involved in their community. They are inspired by music, express themselves through art, and can’t live without the latest technologies or social networks. Sound familiar? ;) This is a clearly urban, international generation that shies away from stereotypes and wants to dress in a relaxed and comfortable way.